Impact of Customer Relationship Management on Hotel Business

Question: Write about Hospitality Project. Answer: Project title Assessing the impact of the global warming on hotel business Like every other sector contributing within the Australian economy, Hospitality industry does have a major role to play. Hotel businesses have become much predominant in the hospitality sectors of Australia and the earned revenue of the companies tends to increase the economic growth of the country on effective means. However, reports also suggest that, producing services in the hospitality sector also trigger significant pollution. Being a significant element of the society, it is important for the organisations to be aware of the level of the pollution their organisation is emitting. Being concerned about the volume of pollution would as well be constructive in account of developing significant goodwill for the organisation (Raab, 2008). This will eventually be effective towards achieving the organisational goals with precision. Identified problem The problem statement is the prime segment of a particular research paper that helps to develop a precise understanding of, what the researchers are concentrating upon. The main idea behind preparing this assignment is to identify and evaluate ways and alternate ideas for reducing the severe impact of pollution that the hospitality sector is causing within Australia (Singh, 2013). Reports also suggest that organisations often find it difficult to reduce the severity of the pollution their machineries cause. Due to the changing trend of customers today, it rather became a necessity for the hotels to be sincere in their efforts to save the "Plant Earth". Often organisation identified as sincere towards making the world a better place are recognized as the organisations with strongest brand image or goodwill. It is necessary for organisations operating within the hospitality sector to respect and adhere by this particular preference of customers from all around the world. Background of the topic Serving the aims and objectives of CSR policies are one of the most crucial tasks. Since, global warming is one of the most significant issues that the entire world is worried about; taking constructive steps ahead must be a common agenda for every commercial entity. Any lack in this particular term would neutralize every positive step made towards ensuring development of hospitality sector and organisations operating within (Baum, 2011). Thus smooth and effective policies must be developed by the organisations in order to serve the purposes. This would as well be constructive from the commercial perspectives as this will help in attaining more customers and avoid revenue declination in the market. Proposed solution to the identified problem For neutralizing the problems that pollution might cause, it is imperative for organisations to develop certain policies and frameworks. As discussed the problem in this particular situation is the constantly increasing level of a global threat that is global warming. Organising training program could be the most constructive way for familiarizing employees within the organisation. Since, the training must be highly precise, it also is a necessity to define the perfect alternatives. One of the most recent inventions that might replace the energy producing ways is the solar power. Using photosynthesis plate technology demands highly precise training sessions. Moving further, things might as well be on a highly constructive situation if the solar energy can be stored. This will also demand precise training session that employees must be put through (Singh, 2013). Proper understanding of the situations and problems will also be effective in terms of developing adequate solution to it. Review process After implementing the proposed solution the problems can be solved. It can be best reviewed by developing a website of the hotels where the officials and authorities can give their feedbacks regarding the developed policies of the hotels operating within the Australian hospitality sector. Research completed Many hotels of Australia have faced this problem. City Centre Budget Hotel in Australia has been recorded to have been suffering from significant issues where they have severely damaged the environment and even couldnt do much for reducing the impact of the volume of pollution that they are responsible for (Raab, 2008). Thus the solution mentioned above is much necessary for the hotel to implement for attaining benefit and increasing the revenue of the hotel. On the other hand, Marriott has been the market leader of the Australian hotel industry, the organisations understands the significance of treating the potential impacts of global warming. Emphasizing and adhering by the policies is a must that eventually helps in developing significant goodwill and brand image. Since, the Marriott enjoys an iconic position in the hospitality market, it rather is a necessity for the management to be aware of the perceived value of their brand image and justify the level of expectation their clie nts and customers have. Theoretical concepts Principles of CSR must be effectively followed by the management of the hotels who have poor CSR policies (Kumar Petersen, 2012). References Baum, T. (2011).Hospitality management. Los Angeles: Sage. Kumar, V. Petersen, J. (2012).Statistical methods in customer relationship management. Chichester, West Sussex, and United Kingdom: Wiley. Raab, G. (2008).Customer relationship management. Aldershot, Hampshire, England:Gower. Singh, S. (2013).Hospitality management. New Delhi: Random Publications.